North South Retail Ltd was founded by John Pell in 1999.

John Pell has cultivated a highly successful and profitable ice cream and coffee shop business over the past 30 years. Building upon this success, he established North South Retail in 1999, supplying a specialized range of foodservice products to his own outlets as well as throughout Ireland. 

John possesses extensive knowledge of the foodservice market in Ireland, having developed strong working relationships with all major wholesalers and retail operations.

North South Retail Ltd is focused on distribution across retail and foodservice outlets, providing frozen bakery and ice cream products throughout the island of Ireland. The company operates from several strategically located depots across both Northern and Southern Ireland.

The business was initially established with a sales and distribution agreement for the leading premium ice cream brand “Mauds Ice Cream”. Since its inception, North South Retail has added numerous key suppliers, including a significant product range addition through a partnership with Europastry on the island of Ireland, as well as exclusive partnerships with globally recognized brands such as Dunkin, Dale Farm, Mars, and Ferrero.

In January 2022, North South Retail signed an exclusive distribution agreement with Dale Farm for the distribution of impulse and take-home ice cream products across the 26 counties of the Republic of Ireland.

In March 2023, the company signed exclusive distribution agreements with Mars Ireland and Ferrero for the distribution of their ice cream products within the Republic of Ireland.

The business operates a fleet of multi-temperature vehicles, enabling the delivery of both ambient and frozen products within the same vehicle. This capability is particularly advantageous in Ireland, where the supermarket profile is more aligned with Seven Eleven-style outlets.

On 18th December 2023, North South Retail opened its own bakery under the name Bread Street Bakery Café, located in Great Northern Mall, Belfast. This establishment serves as a showroom for the company’s product portfolio. Bread Street Bakery Café has been extraordinarily successful, prompting North South Retail to plan the opening of a second outlet in Autumn 2024.